The word Krishna means all attractive; in other words Krishna attracts all. When He used to do the Raas Leela all the gopis used to think Krishna is dancing with me and He loves me the most. Krishna is personal with His devotees.
A leader needs to be personal with his followers.
I remember some months back, I was checking into Taj, Baroda, and as soon as my car entered the porch area, the security guard opened the door and welcomed me by saying ‘Good evening Mr Bharwani, welcome to Taj’. I was elated to hear my own name and I kept on hearing it from the staff till I entered my room.
They simply personalized their offering (from my name to the food ) to attract me, so much so I have very fond memories of my stay in that hotel and I have spoken about this to many of my friends. I have become a loyal follower of this hotel.
The leader reciprocates with the follower in a way that makes the follower feel special.
A well known industrialist of India narrated this incident. “I was with Radhanath Swami in my building and we saw somebody whom I had not seen smiling since the very first time I saw her, while that day she smiled and I saw Radhanath Swami also smiling at her. I was shocked. I revealed to him my astonishment and how I had tried in so many previous occasions but she never smiled.”
I have seen Radhanath Swami meet many people from flamboyant billionaires to simple villagers and they seem so connected with him and sometimes tears just roll down without speaking a single word.
Connecting with people personally means striking a chord with their deepest feelings and needs, which sets them free to express themselves fully. Conversations and Listening are powerful tools to connect with the follower and as we see more of the follower, the reciprocation becomes more meaningful and this attracts the follower to the leader. So much so the Gopis in the dead of the night would leave their homes to meet their eternal lover Krishna not too worried about the consequences at home. Followers will take risks and put in that extra effort if they feel their leader is personal with them.